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The Bettr Group is a home-grown specialty coffee company founded in 2011, and Singapore’s first certified B-Corporation. We are a leading provider of professional coffee education, specialty coffee products for retail and wholesale, and provide large-scale events services for corporates. We also operate retail coffee bars islandwide, using these micro-enterprises to amplify positive social impact in the community.
Comprising of our non-profit arm, Bettr Lives, and two specialty coffee brands: Bettr Barista and Bettr Coffee Co., our mission is to create an ecosystem that encourages staff, business partners and customers to be better versions of themselves – while making a decent living – and champion a new breed of businesses that work first towards doing real good in real places, and having a real impact.
Our Flagship Programme- The Holistic Training programme is a 2-4 month, full-time, work & study programme for marginalised groups aged 16-50 providing mental, emotional and physical training to help participants scale up in a holistic manner with the skills to deal with life’s challenges and kickstart careers in the Specialty Coffee Industry.
A key tenet of our Emotional Training is in using the Six Seconds approach to help our marginalised communities, with particular attention to at-risk youths and marginalised women to change their lives for the better.
With over 9 years of expertise, we continue to extend our impact to help schools, corporations and communities build their emotional intelligence through curated programmes that continue to empower people to realise their potential, so as to create and live a more purposeful and sustainable life.
Bettr Lives is the non-profit arm of the Bettr Group, comprising two specialty coffee brands: Bettr Barista and Bettr Coffee Co.
EQ and holistic training have been at the core of these two brands since 2011 through the Bettr Group’s community business model to upskill individuals from marginalised communities to kickstart careers in specialty coffee while receiving emotional and mental training.
With the growth of the Bettr Group and the positive results of the bettr lives emerging from the holistic training programme, Bettr Lives was conceived to deliver the benefits of EQ training to the wider community.
Philosophy – Our “B” Cause
We’re about making the world a Bettr, more socially conscious place, through all things coffee. Our business exists to create opportunities for positive impact in everything we do – from our people and products, to our partners and the planet – empowering those we touch along the way to think, feel, do, live and be… Bettr.
1. Provide mental and emotional wellness programmes and training for women, youth, care sector (teachers, social workers, healthcare professionals), social businesses and corporates.
Our focus is working with women from low-income and marginalised communities and youth-at-risk.
2. Provide life skills training e.g. financial and digital literacy, business and entrepreneurial training.
3. Support social and environmental initiatives that will make our societies, cities and planet better for our lives.
Learn more about our programmes here.
OUR B CORP COMMITMENT
Our company values are the behaviours and skills valued in our people.
Our values are the anchors of our culture. It keeps us rooted to our purpose. Our people define our culture. Our impact as a socially-driven company spans five areas of the B Corporation assessment: governance, workers, community, environment, and customers.
As the first certified B Corp in Singapore, we belong to a community of over 2,750 businesses from around the world that believe that business can be used as a force for good, and that all businesses have a responsibility beyond just maximising profit; to operate in an ethical manner that takes care of the environment, its workers, its customers, gives back to the community and is well-governed.
We have been on the Best for the World (Community) List of companies for four years in a row.
Read more about our impact in our Annual Report 2019